The 10 Basic Values

Schwartz's theory maps ten basic human values around two axes — openness-to-change ↔ conservation and self-transcendence ↔ self-enhancement. Browse the ten below, or take the test to rank yours.

Self-DirectionIndependent thought & actionStimulationNovelty & challengeHedonismPleasure & enjoymentAchievementSuccess & competencePowerStatus & controlSecuritySafety & stabilityConformityRestraint & proprietyTraditionCustom & humilityBenevolenceCaring for your circleUniversalismJustice for all & nature