The 4 Blood-Type Personalities
In Japan and South Korea, <b>ketsueki-gata</b> occupies roughly the cultural slot star signs do in the West — a shorthand for character that turns up in magazines, dating profiles and job interviews. <b>There is no evidence blood type affects personality</b>, and the idea’s early-20th-century origins are entangled with race science. It’s here as a cultural curiosity, and because in Japan it does real work — including <em>bura-hara</em>, blood-type discrimination, which is what happens when a harmless typology meets a hiring decision.
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